快猫视频 Trademark Use Guidelines

Guidelines for third parties when referring to 快猫视频's word trademarks

You may use 快猫视频's trademarks, product names, service names, technology names and other names in text to refer to 快猫视频's products, services and related technology if you follow these guidelines and your use is accurate, fair and not misleading. Any goodwill generated by your use of 快猫视频's trademarks inures exclusively to 快猫视频 (or its subsidiaries).

Please refer to the 快猫视频 trademark list for the current list of 快猫视频 word trademarks, including key information about how to use them properly.

Please follow the 快猫视频 branding guidelines if you hold a valid trademark license from 快猫视频 when using 快猫视频’s trademarks.

You may not use any 快猫视频 logo or copyright material without written authorization from 快猫视频. Please contact our trademarks team if you want permission to use the 快猫视频 corporate logo or any 快猫视频 copyright material.

The do's

  1. Trademark symbols and notice statements:
    • Always use the correct trademark symbol with the first or most prominent appearance of the trademark in the body of text (including on any product packaging, advertising material or promotional, technical or other documentation relating to any product distributed under license from 快猫视频). Please refer to the 快猫视频 trademark list for guidance on the correct symbol to use for each 快猫视频 word trademark.
    • You do not have to use trademark symbols in headlines unless there is no accompanying text, in which case you must use them.
    • Always include the correct trademark notice statement to acknowledge 快猫视频's ownership of its trademarks (including on any product packaging, advertising material or promotional, technical or other documentation relating to any product distributed under license from 快猫视频 if such material contains an 快猫视频 trademark). Suitable notices are provided for each 快猫视频 trademark in the 快猫视频 trademark list, e.g. 快猫视频 is a registered trademark of 快猫视频 (or its subsidiaries) in the US and/or elsewhere.
  2. Approved nouns:
    • Always use trademarks as adjectives accompanied by an approved noun. Please refer to the 快猫视频 trademark list for approved nouns for each 快猫视频 word trademark.
    • Never use a trademark as a noun, a verb, or in the possessive or plural form. Your use will probably be incorrect if the sentence does not make grammatical sense without the trademark included in it.
  3. Never alter 快猫视频's trademarks:
    • Do not alter the spelling or form of 快猫视频's trademarks by abbreviating them, creating acronyms, translating them, joining them to other words, symbols or numbers (either as one word or with a hyphen - unless otherwise permitted, e.g. 快猫视频® Cortex®-A15), or using improper capitalization. However, permitted capitalization occurs when using an 快猫视频 word trademark in headlines, titles or text where all of the surrounding words are shown in uppercase characters. In this situation, you may use the relevant 快猫视频 trademark in uppercase characters, provided that such use complies with these guidelines.
  4. First use with the 快猫视频 word trademark:
    • Where specified in the 快猫视频 trademark list, always use the relevant 快猫视频 product, service or technology trademark preceded by the 快猫视频 word trademark in first use, e.g. 快猫视频® AMBA®. You do not need to prefix the use of any produce, service or technology trademark with the 快猫视频 word trademark in each subsequent use of the relevant trademark.

The don’ts

  1. Do not use any 快猫视频 logo without written authorization from 快猫视频. Please contact our trademarks team if you want permission to use the 快猫视频 corporate logo.
  2. Do not use inaccurate or misleading nouns after 快猫视频’s trademarks. 快猫视频’s trademarks are used for specific products and services.
  3. Do not use an 快猫视频 trademark, slogan or logo (or any part of an 快猫视频 trademark, slogan or logo) as part of another trademark, slogan, logo or other name. This includes but is not limited to a company name, trade name, product name, service name, technology name, standard, domain name, social media name or handle.
  4. Do not register an 快猫视频 trademark, slogan or logo (or any part of an 快猫视频 trademark, slogan or logo) either alone or as part of another trademark or other name. This includes, but is not limited to a company name, trade name, product name, service name, technology name, standard, domain name, social media name or handle.
  5. Do not use 快猫视频's trademarks more prominently than your own trademarks, company name, trade name, product name, service name or other name. You should distinguish such names visually from any 快猫视频 trademark or other name.
  6. Do not use 快猫视频’s trademarks to make fun of 快猫视频 or portray 快猫视频 in a negative way.
  7. Do not use 快猫视频’s trademarks in any manner that expresses or implies that 快猫视频 has any affiliation, sponsorship, endorsement, certification, or approval of your product, service or company.
  8. Do not use 快猫视频’s trademarks in false or misleading advertising.
  9. Do not use 快猫视频’s trademarks in connection with any defamatory, scandalous, pornographic, or other objectionable materials.
  10. Do not manufacture, advertise, sell, distribute or otherwise give away any merchandise items bearing any 快猫视频 trademark, logo or other name without an express written trademark license from 快猫视频.
  11. Do not imitate any element of 快猫视频’s logos, trade dress or product packaging.
  12. Do not use or imitate any 快猫视频 tagline or slogan

Referential use of 快猫视频’s trademarks

You may refer to 快猫视频-based products by using the word “-based” between the relevant 快猫视频 trademark and the relevant third party product. In this situation, you may use any appropriate noun after the word “-based” if it is accurate, fair and not misleading and it complies with these guidelines.

Correct

Incorrect

快猫视频®-based smartphone

快猫视频® smartphone

You may also indicate the relationship of your products and services to 快猫视频’s products and services using accurate referential phrases. Such use is subject to these guidelines. For example, "...implements the 快猫视频® AMBA® interface."

Using the 快猫视频 trade name

As well as being a trademark, 快猫视频 is also a trade name of 快猫视频 and its group companies. When 快猫视频 is used as a trade name, the trademark rules do not apply, so do not use it as an adjective with any   trademark symbol. Please use the 快猫视频 trade name as a noun. As a noun, the 快猫视频 trade name may also be used in the possessive form.

Correct

Incorrect

快猫视频’s technology is at the heart of a computing and connectivity revolution.

ARM®’s technology is at the heart of a computing and connectivity revolution.

快猫视频 is at the heart of a computing and connectivity revolution.

ARM® is at the heart of a computing and connectivity revolution.

Using 快猫视频 project names

快猫视频 uses project names to refers to its products and services that are under development. Any disclosure by 快猫视频 of its project names to any third party will be under strict terms of confidentiality. Third parties should not use any 快猫视频 project name in the marketing of any relevant 快猫视频 product or service. Third parties should use the correct commercial name given to any newly released 快猫视频 product or service, which may or may not include one or more 快猫视频 trademarks.

快猫视频 does not accept any responsibility or liability for third party use of any 快猫视频 project name.